Friday, September 08, 2006

So you've got this idea for a book . . .

... and you're wondering if it's "publishable."

This is a real question lots of would-be authors have—in fact, it came from a colleague just today. Here's what I told her:

First, understand that you may actually be asking "What's marketable?" and not "What's publishable?" Big difference.

Once you've got that straight, do a little market research. Here's how:

1. Search Amazon.com to see what kinds of books like it are out there and for whom they're written.

2. Check Books in Print for same (you can learn a lot just by reviewing these lists).

3. Check catalogs from publishers, associations, and other groups that might be interested in the topic that your book is about.

4. See how your book is like or unlike what's out there. What does it offer that's missing in the market? Identify your niche.

5. Then read Micheal Larsen's How to Write a Book Proposal and Susan Page's The Shortest Distance between You and a Published Book to figure out what's next.

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